Itel has been teasing their upcoming IVCO (Intelligent Virtual Camera Optimization) technology, which is designed to enhance camera performance through advanced AI-driven photography improvements and better image processing capabilities. This technology is expected to be featured in their latest devices, including the newly launched S24 smartphone with a 108 MP camera, powered by a MediaTek Helio G91 processor and 16 GB of RAM (8 GB physical + 8 GB virtual)​. The S24, priced at INR 9,999, comes with a 6.6-inch HD+ display and a 90Hz refresh rate, and includes a free smartwatch​.